16 years experience helping companies drive value from analytical marketing – leveraging customer data to generate actionable insights and increased revenues.
Extensive experience in the Marketing Sciences field, predominantly in re-engineering business processes to maximize customer relationship and customer experience outcomes. Passionate about translating complex customer data into easy to use tools and processes. Expertise spans embedding analytical capabilities and data driven decisions into business processes to achieve significant improvements across Sales and Marketing functions.
Specialties
Scientific Marketing, Campaign Management, Quantification of Customer Experience, Engagements & Influence, Social & Opinion Mining, Voice of the Customer (VoC), Sentiment Analysis, Design of Experiments, Mathematical Optimization (MO)
Opinions my own!
The optimism of #Purpose & science of #design in forging #digital customer experiences! Opinions my own! 