The optimism of #Purpose & science of #design in forging #digital customer experiences! Opinions my own!

Purpose, to create wonderful/ magical  customer experiences enabled by “thick” data & digital; laying the experiential fabric.

When we speak, how we speak, there emanates a biological trust-authenticity meter only detected by sentient beings – other humans and our pets. There’s a reason why people call our bluff, or “feel” that they can innately trust us. Some people just get along, and there’s always that one person you detest regardless. 

Samsung fans vs Apple fanbois are a brilliant example. It’s a cult. Cult of Mac for me. But it’s really fine, how the brand communicates to its fans. 

More of my recent work, focus and interest has  been on “thick” data. The biological conduit & membrane on top of all hard data science and disciplines. Might be blasphemous but I consider all aspects of digital, IoT, the “smart” stuff and big data as “plumbing”. To me, the coaxials and fibre get continuously better, more efficient , therefore allowing more spectrum throughout. But throughput to me is deeply biological, and intrinsically human. To connect people, and now possible today; to connect emotionally more than ever before. Our thoughts, and our actions across the globe, in synergistic orchestral harmony. 

Purpose sits on top of it all. Adam and Eve, the snake and the forbidden apple. We diverged that very split second, humans had choice – made a decision. We could say, there was a crack in Purpose that very moment; and everyday 6-7 Billion humans worldwide, we have magnetic norths aligning to the emanating   Purpose beacons. These beacons are the likes of the Wright brothers who first discovered flight, the Disney brothers who gave us a “magical happy place”, Jobs who made the iPhone, iPod, iTunes and more – these beacons.