The optimism of #Purpose & science of #design in forging #digital customer experiences! Opinions my own!

Artsy and soulful experiences are a must these days. Speed and precision is a given, alongside hygienic ability to execute. All givens..

Fuelled by increasing computing power, the human spirit  will continues to expand, cognitively. We shan’t retreat but march instead in the path of humanity. To be human is to err, and to feel and to love. We will hone our faculties in these purest of human traits. 

More of what can’t be measured, will be measured atomically. 

Actions, interventions and activations will require new levels of fidelity, new temporal (real-time) mandates will also apply.

We can’t afford to stage data, now they’re streamed and “in motion”. 

We can’t afford to endure “half truths”, and so goes the need to stitch structured and and unstructured data sets; with dark data in the mix. So much gravity is lost in brevity, if we don’t fully exploit the far reaches of available (data) spectrum and frequencies. 

The analyst role is now increasingly right brained and humanistic; beyond that the data tells, beyond even the stories – but into expressions of intent and emotions. Everything else is, or will be augented and aided, cognitively.