The optimism of #Purpose & science of #design in forging #digital customer experiences! Opinions my own!

Culture trumps strategy, any day, any time. 

Without heart, there just isn’t a team to lead, to change, to galvanise. Culture eats strategy for breakfast – a phrase originated by Peter Drucker and made famous by Mark Fields, President at Ford, is an absolute reality! Any company disconnecting the two are putting their success at risk.

If you treat your employees well enough, they will become advocates more so than they are hired hands. You would be better served taking compensation out of the equation and thinking of them as volunteers.” Are those the kind of employees you want? 

However, while many studies show there is a direct correlation between a healthy, productive culture and a company’s bottom line, the majority of companies spend little time thinking, let alone doing anything about, this topic – even when they’re spending lots of time thinking about their business strategy.
Strategy, capabilities and culture need to be aligned
There is a powerful triumvirate in corporate transformations – Strategy, capabilities and culture. All three need to be designed together, aligned and enabling of each other to create true organizational transformation.